So I just deleted one of my Google communities with nearly 6,500 “members”.
It had been on deck for deletion for awhile. I’d been carefully watching it for awhile. Today some person decided to make a “grandiose” statement about leaving my community because I moderated some other page’s link (which went against my guideline of “add a short description or the link may be removed” – also I saw the link was a bit.ly, from a business to a commercial link. I had no clue so out it went – I guess, I moderate so darn much). Her rant went on from there, I replied. Then I asked myself why I was spending any time on this issue or community in general. Why on earth am I justifying some pretty logical (or so I think) rules that are clearly posted on the front of the community? Why am I doing this daily moderation in the first place?
- I was at the point where this community had over 20 posts per day in a moderation queue to look at.
- This community doesn’t bring me anything tangible: enjoyment, learning, clicks, or anything else.
- This community is now bringing me strife (or occasionally annoying messages from businesses asking me to bend my “no advertising” rule).
- This trolly post. It was the last straw.
This could be considered “de-cluttering your social media presence”. I recently read an article that mentioned looking at everything in your house, and ask “does this bring joy”… and if not, get rid of it. I decided to start applying this idea to my online life: communities I’m a member of, communities I run, and where I spend time building any kind of presence.
“Does this thing I spend time on result in ____”. Fill in the blank: joy, learning, clicks, money, clients, camaraderie, leads, feedback on photos, or whatever else that holds meaning to you. Do you get something out of it that adds, not subtracts, from your life.
Google+ Communities was earning a big fat zero in that department, and (at least with this platform) there is little advantage to “owning” a community. It seems to simply result in a lot of work for no reward, and I was holding onto it for a number. A number. So that dog community is gone, and the others that use even less of my time might soon follow. And deleting it felt good.
Thoughts to consider
- Do you analyze whether something is worth it? How?
- Do you carefully watch your return on time investment? If so, in what ways?
- How long do you wait for something to “prove itself” or “turn around” if you try to fix it/not sure if the platform is worthwhile?
- When do you make the call?