How to track what visitors search for on a WordPress site

When writing blog posts, it is very useful to track what keywords your users are searching for and whether they got any results. One helpful plugin is Search Meter. Using this plugin, you can discover what your visitors search for, and then create new posts on these subjects if you do not already have the content on your website.

How to install Search Meter

  • Select Plugins > Add New in the WordPress Admin.
  • Click Install, confirm the install procedure, and then Activate the plugin.
  • Access settings in Settings > Search Meter.

You can choose who to display the statistics to, whether to retain detailed information, and more.

How to run reports

To see a report of recent searches go to Dashboard > Search Meter. Here you will see several columns of search results: Yesterday and today, Last 7 days, Last 30 days — as well as a section for unsuccessful search summary which shows only the search terms for which the last search yielded no results.

Search Meter WordPress dashboard

In addition to the search summaries there are also tabs at the top which show the date/time, search term, and number of results for the last 100 and 500 user searches. You can access these results using tabs near the top of the page.

Author Jen deHaan

Jen deHaan is a freelance graphic and web designer, fascinated with great layout and usability. She has been working in the software industry since 2001, and has held positions with Macromedia, Adobe, and Motorola in the Silicon Valley area near San Francisco. Jen has written and contributed to over 20 print publications on web design that have been published by Peachpit, Adobe Press, and Wiley. She now lives on a farm with her family and dogs in central Vancouver Island, Canada.

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